Similarly, unless you tell Google which of your posts you deem most important and which one you would like to be shown to the most users, Google would not know! And so, all your pages will be fighting for attention – essentially competing against each other. One of the most undermined aspects of a site structure is the importance of each post or page.

  • Although these top-level domains extensions still exist, they say little about a website’s actual content.
  • It is really necessary to understand concepts of SEO in order to increase rank of websites..
  • You should at least divide it into “women’s pants” and “men’s pants”, and likely even further into “jeans”, “shorts”, etc.
  • An HTML sitemap is user-facing and has the same design as the rest of your website.
  • Strengthens topical authority because of the strong internal linking structure between related or similar topics.
  • In most cases, the main navigation is based on a hierarchical structure.

And try to keep the URLs keyword rich so that it can benefit you in the long run. Give proper names to your categories and subcategories having all the relevant keywords. Use only those subcategories which are closely related to the main category as non-related subcategory can make the structure a little unbalanced. Designing a good site structure seems easy and it is easy for small sites or blogs but for medium and large sites, maintaining a good site structure can be a very big problem sometimes. Good structure of the website is necessary to get sitelinks from google. Sitelinks are not something you can download from google webmaster tool, It is rewarded by Google for easy usability.

What Are the Different Types of URLs

In short, you should research the performance of your content, and probably merge and redirect some of it. When merging posts, we recommend creating a new draft by cloning one of the original posts with Yoast Duplicate Post plugin. This gives you the freedom to work on your merged post without making these changes to a live post. Read the guide by Joost to learn more about keyword cannibalization and how to fix it.

website structure definition

Breadcrumbs are clickable links that are usually visible at the top of a page or post. They improve both the user experience as well as the SEO of your site, as you can read in Edwin’s guide on breadcrumbs. The webbed structure is best suited for e-commerce websites — product pages, retail information for brick and mortar stores, and the like. The HEAD element contains information about the current document, such as its title, keywords that may be useful to search engines, and other data that is not considered document content.

Conduct Keyword Research

RDF allows authors to specify machine-readable metadata about HTML documents and other network-accessible resources. Since users often consult documents out of context, authors should provide context-rich titles. Thus, instead of a title such as “Introduction”, which doesn’t provide much contextual background, authors should supply a title such as “Introduction to Medieval Bee-Keeping” instead.

website structure definition

So, let’s understand some of the ways of creating a site structure. Many reports including studies done by Backlinko, Neil Patel showed that even an increase of a second in page load time can result in higher bounce rate and decreased revenue. Ideal site structure of any site should resemble a pyramid with homepage at the top and categories with subcategories beneath it. Starting a blog/website nowadays is not a difficult task but increasing its visibility and improving rank is the huge task we face afterward.

How to set up the structure of your site

There has been a great deal of controversy around the Accelerated Mobile Pages framework. This article provides a complete introduction to AMP—what this technology is, when and how it can be used, and where its alternatives stand. Learn the key features of a landing page that help convert users to the next stage of the buyer’s journey.

website structure definition

Breadcrumbs basically show your website structure and each page’s parent pages and categories all the way down to the homepage. They let users know where they are and how they got there and, in addition, provide loads of information about your site topics and structure to search engines. We have already alluded to what site structure is in the introduction. Basically, it’s the way the pages of your website are organized, connected, and grouped together.


When working on navigation, remember that no matter which pages the visitors come from, they must be able to easily locate what they are looking for. The terms IA and navigation are sometimes used interchangeably. However, they are not the same since navigation is just a part of IA.

website structure definition

For example, Grammarly’s blog uses categories and tags, such as ‘how to,’ ‘product’ and ‘inspiration’ to group blog content. Tags are another useful way of grouping similar content on a specific page. The difference between tags and categories is that categories have a hierarchy and can be further subdivided into subcategories but how to plan a website structure tags have no hierarchy. Continuing with our example of an e-commerce store example, the women category can have subcategories such as ‘clothes’, ‘shoes’, and ‘handbags’. Apple’s main navigation follows these rules to create a simple but super-useful menu. Use UXPin and build website architecture, its prototype, and UI design.

First of all, what is website structure?

But pagination gives users greater control and allows them to easily remember where products are located. For example, you can paginate results (i.e., display products or search results on separate pages). Or use infinite scroll (i.e., load more content as the user scrolls). This means it’s important to keep your overall internal linking strategy in mind when structuring your website. Meaning that linking from one page to another gives Google more context about that page.